Como definir o título da sua página WordPress

O título da sua página ou postagem é um dos elementos mais importantes da página. Não apenas informa ao seu público sobre o que será a página, mas também informa aos mecanismos de pesquisa, o que ajuda a melhorar suas chances de classificação.

Neste post, mostraremos como adicionar um título às suas postagens ou páginas no WordPress, incluindo como adicionar tags de título usando plug-ins.

Vamos começar.

Seja criando uma página ou uma postagem, a seção de entrada do título está na página ou no editor de postagem, o que permite que o WordPress gere efetivamente o título com base na sua entrada.

Depois de definir seu título, seu tema deverá declarar o título como . Essa tag de título torna mais fácil para o Google e outros bots de mecanismos de pesquisa identificarem a estrutura da página e qual é o título.</p> </p> </p> <p>Além do título, você pode querer introduzir um separador de título (por exemplo:, |, -, ou >>) ou um nome de site após o título real, como no exemplo abaixo:</p> </p> <p><em>“Como criar tag de título no WordPress – Ahrefs”</em></p> </p> <p>Nota: Recomendamos fortemente não adicionar um separador ou nome de site no campo de entrada do título real do WordPress, pois ele também será exibido na página ou postagem real.</p> </p> <p>Clique aqui para saber mais sobre como criar tags de título.</p> </p> <p>Com alguns temas, os títulos serão o título H1 real da sua página ou postagem.</p> </p> <p>Aqui está nosso exemplo do Guia do Ahrefs para tags de cabeçalho:</p> </p> </p> <p>Aqui vemos o título exibido como <title>:</p> </p> </p> <p>Também é exibido como a tag </p> <h1>:</p> </p> </p> <p>Você pode usar vários plug-ins do WordPress para criar tags de título que não serão exibidas na página ou postagem real.</p> </p> <div id="ez-toc-container" class="ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title " >Tablet de Conteúdo</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Voce_deve_criar_uma_tag_de_titulo_dinamica_para_WordPress_sem_um_plug-in" title="Você deve criar uma tag de título dinâmica para WordPress sem um plug-in?">Você deve criar uma tag de título dinâmica para WordPress sem um plug-in?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Como_as_tags_de_titulo_podem_ser_geradas_dinamicamente" title="Como as tags de título podem ser geradas dinamicamente?">Como as tags de título podem ser geradas dinamicamente?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Como_adicionar_tags_de_titulo_com_um_plugin_WordPress" title="Como adicionar tags de título com um plugin WordPress">Como adicionar tags de título com um plugin WordPress</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-4" href="#Adicionando_tags_de_titulo_com_o_plugin_Yoast" title="Adicionando tags de título com o plugin Yoast">Adicionando tags de título com o plugin Yoast</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-5" href="#Adicionando_tags_de_titulo_com_o_plug-in_SEO_All_in_One" title="Adicionando tags de título com o plug-in SEO All in One">Adicionando tags de título com o plug-in SEO All in One</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Conclusao" title="Conclusão">Conclusão</a></li></ul></nav></div> <h2 id="auto_Should_you_65210db9a6c3a"><span class="ez-toc-section" id="Voce_deve_criar_uma_tag_de_titulo_dinamica_para_WordPress_sem_um_plug-in"></span>Você deve criar uma tag de título dinâmica para WordPress sem um plug-in?<span class="ez-toc-section-end"></span></h2> </p> <p>Existem alguns guias práticos sobre como adicionar tags de título no WordPress sem um plugin. No entanto, fazer isso apresenta um pequeno problema: adicionar meta descrições.</p> </p> <p>A maioria dos plug-ins de SEO que permitem adicionar tags de título também oferecem entrada de meta descrição. (Forneceremos mais informações sobre esses plug-ins posteriormente neste guia.)</p> </p> <p>Se um plug-in oferece entrada de tag de título e meta descrição, então qual é o sentido de ter uma tag de título dinâmica?</p> </p> <p>A meta descrição não deve ser dinâmica ou uma cópia das primeiras frases e deve ser um texto independente que ajude os mecanismos de pesquisa a compreender o conteúdo daquela página específica.</p> </p> <p>Clique aqui para saber mais sobre meta descrições.</p> </p> <p>Entendemos que para realmente criar um site WordPress otimizado, usar menos plug-ins é sempre melhor. WordPress é uma plataforma que consome muitos recursos; se você estiver executando uma conta de hospedagem compartilhada, estará compartilhando o número de recursos disponíveis nesse grupo.</p> </p> <p>Se um site no grupo de contas compartilhadas exigir largura de banda extra, ele será emprestado de outros sites desse grupo, eventualmente fazendo com que seu site exija mais largura de banda.</p> </p> <p>Você não pode usar plug-ins e criar tags de título dinâmicas editando seu arquivo header.php. Portanto, é bastante seguro dizer que ter um plugin para criar tags de título é a melhor opção, simplesmente porque resolverá o problema da meta descrição.</p> </p> <h2 id="auto_How_can_ti_65210db9a6c86"><span class="ez-toc-section" id="Como_as_tags_de_titulo_podem_ser_geradas_dinamicamente"></span>Como as tags de título podem ser geradas dinamicamente?<span class="ez-toc-section-end"></span></h2> </p> <p>Abaixo está um guia caso você queira saber mais sobre como as tags de título podem ser geradas dinamicamente. Seu objetivo é ajudá-lo a entender que plugins são a melhor opção para melhorar o SEO do seu site.</p> </p> <p>Veja como funciona:</p> </p> <p>Primeiro você precisará criar um título em seu site WordPress.</p> </p> <p>Nosso exemplo de título será “Como criar uma tag de título no WordPress – <strong>Ahrefs</strong>”.</p> </p> <p>Você deve inserir o Título do Site (Ahrefs, por exemplo).</p> </p> <p>Você pode editar este título em <strong>Configurações > Geral > Título do site:</strong></p> </p> </p> <p>Depois de adicionar o título do site, você deve ir para <strong>Aparência > Editor > Header.php:</strong></p> </p> </p> <p>O arquivo principal pode variar dependendo do tema selecionado para o seu site. Neste caso, o arquivo header.php está sob o nome Theme Header:</p> </p> </p> <p>Localize o elemento <head><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /><link rel="dns-prefetch" href="https://fonts.gstatic.com" /> no arquivo header.php:</p> </p> </p> <p>Dentro do elemento <head><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /><link rel="dns-prefetch" href="https://fonts.gstatic.com" /> você deve adicionar o seguinte código:</p> </p> <p><em><cabeça></em></p> <p><em><title><?php wp_title(' | ', 'eco', 'direita'); ?><?php bloginfo('nome'); ?></título></em></p> <p><em></head></em></p> </p> <p>Isso fornecerá informações com base no assunto da página:</p> </p> <ul> <li>A página inicial – exibe o nome do site</li> <li>Páginas individuais – título da página | nome do site</li> <li>Visualizações de postagem única – título da postagem | nome do site</li> <li>Visualizações de postagens arquivadas – exibe o nome do site</li> <li>Arquivos baseados em data – ano e/ou mês | nome do site</li> <li>Arquivos de categoria – título da categoria | nome do site</li> <li>Arquivos do autor – nome de usuário público | nome do site</li> <li>Páginas de erro 404 – exibe o nome do site</li> <li>Resultados da pesquisa – exibe o nome do site</li> <li>Arquivos de tags – nome da tag | nome do site</li> </ul> <p>Em alguns casos, você não deseja usar o “nome do site” dinâmico. Por exemplo:</p> </p> <p><em>Como criar títulos dinâmicos no WordPress | Ahrefs</em></p> </p> <p>Em vez disso, use:</p> </p> <p><em>Como criar títulos dinâmicos | WordPress | Ahrefs</em></p> </p> <p>Incluir separadores adicionais pode ajudar os usuários a identificar e digerir facilmente sua intenção.</p> </p> <p>Para fazer isso, você deve inserir esse separador no título da postagem:</p> </p> </p> <p>No entanto, você não deseja usar o separador na própria postagem do título, pois ele será exibido assim (captura de tela abaixo):</p> </p> </p> <p>No exemplo do Search Engine Watch, o título não mostra nenhum separador:</p> </p> </p> <p>Para realmente otimizar sua tag de título com base na intenção do usuário no WordPress, recomendamos fortemente o uso de um plugin.</p> </p> <h2 id="auto_How_to_add_65210db9a6cc2"><span class="ez-toc-section" id="Como_adicionar_tags_de_titulo_com_um_plugin_WordPress"></span>Como adicionar tags de título com um plugin WordPress<span class="ez-toc-section-end"></span></h2> </p> <p>Yoast e All in One SEO são os dois plug-ins mais populares para ajudar com suas necessidades de tags de título e são totalmente personalizáveis.</p> <h3 id="auto_Adding_tit_65210db9a6cf8"><span class="ez-toc-section" id="Adicionando_tags_de_titulo_com_o_plugin_Yoast"></span>Adicionando tags de título com o plugin Yoast<span class="ez-toc-section-end"></span></h3> <p>Com Yoast, você pode usar a seção de título SEO para criar seu título. O plugin deles deve remover <title> dos arquivos do tema e substituí-lo pelo deles.</p> </p> <p>Se quiser padronizar suas configurações para incluir um separador ou nome de site em sua página ou título de postagem (não recomendado), você pode adicionar esses critérios em <strong>Yoast > Aparência da pesquisa > Tipos de conteúdo:</strong></p> </p> </p> <p>Como visto acima, se você habilitar isso, o título do WordPress será adicionado junto com o número da página, separador e nome do site.</p> </p> <p>Você pode adicionar diferentes variáveis ​​de snippet a cada seção, como posts, páginas, produtos e outros para automatizar seu título, página, separador e título do site. Basta selecionar para qual seção você deseja criar uma variável de snippet:</p> </p> </p> <p>Certifique-se de adquirir o hábito de editar cada título da página ou postagem que você está criando. Depende inteiramente de você ativar ou desativar esse recurso para que possa inserir cada tag de título individual.</p> </p> <p>Para modificar a tag de título de uma página ou post específico, vá até a página real e, logo abaixo do editor WYSIWYG, encontre “Yoast SEO”. Clique no botão Título ou Editar snippet:</p> </p> </p> <p>Aqui você verá as configurações padrão do seu título SEO, que você pode remover para adicionar o seu próprio.</p> </p> </p> <h3 id="auto_Adding_tit_65210db9a6d44"><span class="ez-toc-section" id="Adicionando_tags_de_titulo_com_o_plug-in_SEO_All_in_One"></span>Adicionando tags de título com o plug-in SEO All in One<span class="ez-toc-section-end"></span></h3> <p>Outro ótimo plugin que você pode usar é o plugin All in One SEO. Embora cada plugin tenha seus próprios recursos e benefícios, ambos são ótimas opções quando se trata de adicionar tags de título.</p> </p> <p>Você pode atualizar sua tag de título logo abaixo do editor WYSIWYG da página ou postagem que deseja atualizar.</p> </p> </p> <p>Embora a prática recomendada seja remover toda a formatação, você também pode habilitar formatos no All in One e inserir cada página ou título de postagem manualmente. O formato é semelhante ao da variável de snippet do Yoast.</p> </p> <p>Vá para a seção All in One SEO do <strong>Painel do WordPress > Configurações Gerais:</strong></p> </p> </p> <p>Aqui você tem a opção de reescrever títulos (habilitado), colocar títulos de pesquisa em maiúscula e formato de título de página:</p> </p> </p> <p>Se você clicar no ponto de interrogação, encontrará mais informações, onde poderá encontrar o seguinte formato:</p> </p> </p> <p>Separadores podem ser adicionados entre cada formato. Se você deseja simplesmente automatizar o nome do seu site, você pode adicionar “-Ahrefs” e adicionar qualquer um dos seguintes formatos mencionados anteriormente:</p> </p> <p>%blog_title% – Título do seu blog</p> <p>%blog_description% – Descrição do seu blog</p> <p>%post_title% – O título original da postagem</p> <p>%category_title% – A categoria (principal) da postagem</p> <p>%1$category% – Alias ​​para %2$category_title%</p> <p>%post_author_login% – Login do autor deste post</p> <p>%post_author_nicename% – Nicename do autor deste post</p> <p>%post_author_firstname% – Nome do autor deste post (em maiúscula)</p> <p>%post_author_lastname% – Sobrenome do autor deste post (em maiúscula)</p> <p>%current_date% – A data atual (localizada)</p> <p>%post_date% – A data em que a postagem foi publicada (localizada)</p> <p>%post_year% – O ano em que a postagem foi publicada (localizado)</p> <p>%post_month% – O mês em que a postagem foi publicada (localizado)</p> </p> <h2 id="conclusion"><span class="ez-toc-section" id="Conclusao"></span>Conclusão<span class="ez-toc-section-end"></span></h2> <p>Quer você opte por usar um plug-in ou não, certifique-se de que seu título seja atraente e que seu conteúdo cumpra o que você prometeu em seu título.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://blogixy.com/um-guia-para-iniciantes-para-vender-produtos-em-seu-blog/" target="_self" class="IRPP_minimalist"><!-- INLINE RELATED POSTS 1/4 //--><style> .IRPP_minimalist { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #F1C40F!important; text-decoration:none; } .IRPP_minimalist:active, .IRPP_minimalist:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .IRPP_minimalist { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; 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